Amazon's huge sale to celebrate the company’s 20th anniversary

[Jazzy]

In a deft move aimed at attracting more online shoppers to its subscription-based Prime service, Amazon said Sunday it’s holding a special one-day sale for members that promises “more deals than Black Friday.” Taking place on July 15, “Prime Day” is part of the e-commerce giant’s 20th anniversary celebrations, with deals open to new and existing Prime members in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada and Austria.

Deals will start showing up at midnight on Prime Day, with new offers appearing “as often as every 10 minutes,” the company said in a release announcing the shopping incentive. The good news is that you don’t have to be a paid-up member of Prime to take advantage of the special offers. You can simply sign up for a 30-day free trial and cancel before the end, though of course Amazon is hoping that plenty of those that do join to take advantage of its one-day sale end up staying on and paying the $99-a-year membership fee.

Amazon Prime members enjoy a range of benefits, including free and fast shipping, and unlimited access to a huge collection of movies, TV shows and e-books. Prime Day will include items from across dozens of categories, among them electronics, toys, movies, clothing, garden, sports and outdoor items.

Source which includes link to 30-day free trial.

Anyone planning on taking advantage of this special one-day sale?