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Before-and-after adverts, showing pictures of people who have lost weight or become fitter, feature in thousands of magazines. But how reliable are they, asks Justin Parkinson.
Wow, what a transformation. Two volunteers go from looking pale and unfit to tanned, toned and dynamic. Before and after photos show the benefits of a change in lifestyle - eating better, exercising more and, in many cases, taking dietary supplements to help the process along.
So how long did it take for the man and woman on the left to turn into those on the right?
Just under two hours.
http://www.bbc.com/news/blogs-magazine-monitor-31638187