CNN Cancels CNN Latino News Service
5 Feb 2014
Despite that the single fastest-growing TV audience in the USA is made up of Spanish-speaking viewers, CNN has shuttered CNN Latino, its Spanish-language news division.
The Spanish-based news product was launched to great fanfare only about a year ago, with CNN's first client being KBEH TV in Los Angeles.
In December of 2012, Cynthia Hudson-Fernández, general manager of CNN en Español and Hispanic strategy for CNN, said the network hoped to target bilingual Latinos in the USA by selling eight-hour blocks of Spanish-language news programming to local TV stations. "This is an alternative to existing networks. We feel that there is a huge opportunity for this type of programming," she said then.
However, the experiment seems to have failed CNN, despite the growing Spanish-speaking audience in the US.