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Creating Hype before site open..

Altair

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Did you ever create hype before opening a site? Was it for a personal site, forum, blog exc.. If you did do this how did it ending up working for you? Also what did you do to do this. Do you create a newsletter, personal message, exc..
 
I have not tried that. It makes sense though just like restaurants and how they have soft openings ...and re-openings under new management sometimes.
 
I've seen a few forums do it and honestly, if done correctly, it can be quite fun to keep tabs on them. The best strategy is to create a coming soon page with an email subscription form. Providing a few screenshots of the site to give users a sort of sneak peak can work well too.
 
I like the concept but I did not do that with my forums and I'm not sure it would have helped. Not unless I had a lot of money to throw around on advertising for the hype.
 
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