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Sales of domestic cleaning products in the US have been falling for four years. So are Americans becoming less keen on sparkling homes?
The country that gave the world the vacuum cleaner may be falling out of love with housework.
Sales of household cleaning products in the US have been falling since 2006, according to data company Mintel.
Sales are down nearly 20% over that period, allowing for inflation. And Mintel forecasts a further 10% decline in the market during 2010-15, from $5bn (ã3.16bn) to $4.5bn (ã2.84bn).
Other figures tend to back this trend. A spokeswoman for Reckitt Benckiser, which owns brands like Dettol, says that while its latest global results are strong, this is due to emerging markets not the US, where there has been a market growth decline.
So why are all-purpose disinfectants, window sprays and fabric cleaners falling out of favour?
R
Are you obsessed by cleaning? Do you like it? Hate it?