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Domino's pizza has announced plans to conquer the final frontier by opening the first pizza restaurant on the Moon.
Domino's Japanese arm has proposed a branch on Earth's nearest galactic neighbour is the latest escalation in a pizza publicity war.
Rival chain Pizza Hut set the bar high in 2001 by delivering a pizza to astronauts orbiting the Earth in the International Space Station, but Domino's fought back last year in a series of events to mark the 25th anniversary of its arrival in Japan.
In December, the company paid one person Y2.5 million (ã20,046) to work for one hour delivering pizzas.
The competition has been taken beyond the stratosphere now, however, with construction firm Maeda Corp coming up with a plan for a dome-shaped concrete Domino's restaurant on the surface of the moon.
The company estimates the entire project will cost Y1.67 trillion - some ã13.4 billion - of which Y560 billion (ã4.5 billion) will be required to transport 70 tons of construction materials and pizza-making equipment to the moon aboard 15 rockets.
Rest of article: http://www.telegraph.co.uk/science/space/8734456/Dominos-plans-pizza-on-the-Moon.html
Domino's Japanese arm has proposed a branch on Earth's nearest galactic neighbour is the latest escalation in a pizza publicity war.
Rival chain Pizza Hut set the bar high in 2001 by delivering a pizza to astronauts orbiting the Earth in the International Space Station, but Domino's fought back last year in a series of events to mark the 25th anniversary of its arrival in Japan.
In December, the company paid one person Y2.5 million (ã20,046) to work for one hour delivering pizzas.
The competition has been taken beyond the stratosphere now, however, with construction firm Maeda Corp coming up with a plan for a dome-shaped concrete Domino's restaurant on the surface of the moon.
The company estimates the entire project will cost Y1.67 trillion - some ã13.4 billion - of which Y560 billion (ã4.5 billion) will be required to transport 70 tons of construction materials and pizza-making equipment to the moon aboard 15 rockets.
Rest of article: http://www.telegraph.co.uk/science/space/8734456/Dominos-plans-pizza-on-the-Moon.html