Facebook launches auto-play video ads

[Jazzy]

Facebook is rolling out video advertisements, beginning with a series of ads for forthcoming film Divergent.

The ads will play automatically on some news feeds although sound will only be activated if users click on them, it said on its Facebook for business page.

Ads on mobile devices will have been downloaded in advance when the device was connected to wi-fi, the firm said.

Experts said that such ads may alienate users.

"It sounds as if they are doing it in a reasonably sensitive way but if they get this stuff wrong people may stop being active and posting new content," said Alys Woodward, an analyst with research firm IDC.

Originally the video ads were due to start in the summer but founder Mark Zuckerberg delayed their introduction partly because of fears of how such adverts would go down with users.

Mobile users have complained that such ads would eat up their mobile data allowances.

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What are your thoughts regarding these video advertisements?

 

[Nebulous's iconNebulous]

Dumb! I hate those things.