A French hand sanitiser company sent three women onto the streets to grab men by the testicles - to raise awareness of prostate cancer.
Company Merci Handy arranged the campaign on the streets of Paris to promote Movember in a whole new way.
And by the looks on some of the men's faces, they had no idea what was coming.
http://www.youtube.com/watch?feature=player_embedded&v=-FT9-90neRo
Source
Now that takes some balls to walk up to strange men and do what they did!
Guys: What would you have done if this happened to you?