Here is an excellent example of how one of the kings of marketing used viral as their most successful promotion in more than 35 years:
http://thenextweb.com/shareables/2013/03/12/this-awesome-coca-cola-campaign-shows-the-vast-potential-of-mobile-marketing/
The power of the internet is amazing.
http://thenextweb.com/shareables/2013/03/12/this-awesome-coca-cola-campaign-shows-the-vast-potential-of-mobile-marketing/
The power of the internet is amazing.