Google Privacy Changes: What Do They Mean To You?

[Fatal Dawn]

Chris Chrum @ WebProNews.com

http://www.webpronew...-to-you-2012-01

Google announced this week that it is rolling out a new, main privacy policy that covers the majority of its products. The company is consolidating over 60 privacy notices into the main privacy policy. It’s keeping a few separate for “legal and other reasons”.



You know that whole “Google+ is Google.” mantra? Essentially what the new privacy policy means is that Google+ is in fact Google. It also means that Gmail is Google. YouTube is Google. Essentially, it affirms what we’ve been saying for quite some time. Google is the product, and all of Google’s services are basically features of that product – the way Facebook is the product, and the news feed, photos, videos, chat, etc. are features of that product.



In Google’s case, this concept embodies the majority of its products – the ones that aren’t being kept separate for “legal and other reasons”.



“The main change is for users with Google Accounts,” explains Alma Whitten, Director of Privacy, Product and Engineering at Google. “Our new Privacy Policy makes clear that, if you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.”



Whitten says Google’s “Search Plus Your World” (or SPYW) is a good example of what Google can do when its products are one. Not everyone agrees that that is a “good” example. In fact, the move has been highly controversial, as is the new approach to privacy.



“Today we can also do things like make it easy for you to read a memo from Google Docs right in your Gmail, or add someone from your Gmail contacts to a meeting in Google Calendar,” Whitten adds. “But there’s so much more that Google can do to help you by sharing more of your information with … well, you. We can make search better—figuring out what you really mean when you type in Apple, Jaguar or Pink.”



“We can provide more relevant ads too,” says Whitten. “For example, it’s January, but maybe you’re not a gym person, so fitness ads aren’t that useful to you. We can provide reminders that you’re going to be late for a meeting based on your location, your calendar and an understanding of what the traffic is like that day. Or ensure that our spelling suggestions, even for your friends’ names, are accurate because you’ve typed them before. People still have to do way too much heavy lifting, and we want to do a better job of helping them out.”



The changes go into effect on March 1.

[media]http://www.youtube.com/watch?v=KGghlPmebCY&feature=player_embedded[/media]

 

[Evil Eye]

Well, I think it's nice of them to make people aware of the change and that video sure has a nice way of putting it... In the end it won't make much of a difference for me. I have a Google account, I just don't stay logged in unless I need it. (Like when watching a trailer for a game rated M on YouTube.)

They have all our information already anyway. http://xkcd.com/792/

 

[DrLeftover]

I still chuckle at the idea that people think that PRIVATE INFORMATION exists on the web.



The only way any data on any computer can be totally secure from being raided remotely is if that computer is NOT on the network.



And even then, the US State Department has been known to leave laptops full of information in the back seats of taxi cabs.