(CNN) -- You're reading CNN.com, so maybe this isn't a stress-inducing worry in your house, but for too many kids in this country, reading is a dirty word. Fortunately, we know exactly whom we have to talk to in order to start a much-needed intervention.
Sorry, moms and dads, but it's your job -- not the schools' -- to find books to get your kids reading and to make sure they read them.
Here's some good news: This can often be as easy as teaching children to ride a two-wheeler or to throw a baseball. Case in point: When our son, Jack, was 8, he wasn't a gung-ho reader. Now, I'm sure my wife, Sue, and I have made a half-million mistakes raising Jack, but during that eighth summer of our stewardship, we did something right: We told him he didn't have to mow the lawn (hooray!), but he was going to read every day (boo).
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