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http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/10158311/Sky-Deutschland-to-broadcast-adverts-directly-into-train-passengers-heads.htmlPassengers leaning their head against the window will "hear" adverts "coming from inside the user's head", urging them to download the Sky Go app.
The proposal involves using bone conduction technology, which is used in hearing aids, headphones and Google's Glass headset, to pass sound to the inner ear via vibrations through the skull.
A video for the Talking Window campaign released by Sky Deutschland and ad agency BBDO Germany states: "Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message."
my first thought was 'oh, Jesus'.... and then, 'I hope this is a gag story'
MORE:
http://www.smh.com.au/digital-life/digital-life-news/train-windows-send-ads-directly-to-your-head-20130705-2pfs7.html
and
Sky Deutschland is experimenting with adverts that can be directed directly into your brain - through the rumbling of a train window.
The broadcaster's new conceptual adverts transmit sound through the skulls of people leaning on train windows.
The vibrations directly interact with the bones in the inner ear, transmitting sound into the listener's brain.
With video:
http://www.huffingtonpost.co.uk/2013/07/04/sky-train-window-advert_n_3545110.html
Reasons to avoid public transport #131: Train windows will send ads straight into your brain
http://recombu.com/cars/articles/news/reasons-to-avoid-public-transport-131-train-windows-will-send-ads-straight-into-your-brain