In-N-Out CEO Shares Why the Fast Food Chain Will Never Offer Mobile Ordering or App-Based Pickup
In-N-Out CEO Lynsi Snyder-Ellingson has revealed why the fast food chain won't ever offer mobile ordering or app-based pickup.
In-N-Out CEO Lynsi Snyder-Ellingson has revealed why the fast food chain won't ever offer mobile ordering or app-based pickup.
As reported by Dexerto, Snyder-Ellingson was speaking at Pepperdine University and discussed how In-N-Out stands above the rest of its competition by offering top-tier customer service and freshness, which it doesn't believe is possible if it leans into these new trends.
"We have for sure had that put in front of us, and the answer is no,” Snyder-Ellingson said of mobile ordering and app-based pickup. “The main reason is part of what makes In-N-Out and the experience so special is the interaction and the customer service that we’re able to give, the smile, the greeting.
"Just that warmth and feeling of the culture. And so, the mobile ordering will definitely take a piece of that away, and there’s also the freshness factor.”
In-N-Out has never been one to copy what its competition is doing, and it has been very reserved in how it chooses to expand. The chain was founded in 1948 in California and, despite its popularity, has only opened stores in a few other states since then.
