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What do you think?LG Electronics says it will begin deliveries of curved OLED television sets next month, making it the first to offer such a product to the public.
The use of organic light-emitting diodes allows screens to be made thinner and more flexible than before.
The 55in (140cm) model will cost 15m won ($13,550; £8,725) and is initially limited to sales in South Korea.
One analyst said that being first to market gave LG "bragging rights", but suggested demand would be limited.
'Imax experience'
OLED tech is based on carbon-based materials that convert electricity into light.
While LCD screens need a backlight to illuminate their crystals, OLED does not need a separate light source.
This allows the newer type of TVs to be made thinner, lighter and more energy-efficient than before, as well as offering the advantage of deeper blacks.
In addition, the OLEDs can be fabricated onto a flexible plastic substrate rather than a rigid glass layer, making it easier to manufacture them into a curved screen.
This has allowed LG to market the new EA9800 model as being only 4.3mm (0.17in) thick, weighing 17kg (37.5lb) and offering an "Imax-cinema-like" viewing experience.
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