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Lee Beaumont loves getting cold calls - after switching his landline to a premium-rate number.
The Mirror reports that Mr Beaumont, from Leeds, paid £10 to set up his personal 0871 line and has made £300 from the calls he has received since.
He said: "I was getting annoyed with the PPI calls when I'm trying to watch Coronation Street.
"I'd rather have an 0871 so I can make 10p a minute. I thought there must be a way to make money off these phone calls."
Mr Beaumont said he gave out the 0871 number when he needed to talk to utilities companies, but had a separate line for his friends and family to call him on.
Premium number regulator Phone Pay Plus warned against others doing the same.
They told BBC Radio 4's You and Yours programme: "Premium-rate numbers are not designed to be used in this way and we would strongly discourage any listeners from adopting this idea, as they will be liable under our code for any breaches and subsequent fines that result."
Source
Brilliant idea until he opened his mouth and told everyone.