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Hundreds of My Little Pony fans are looking forward to converging on Manchester for a convention - mostly aimed at adult men.
They are turning the TV franchise, which prompted a generation of little girls to beg their parents for a horse, on its head.
BUCK - at Manchester's Bridegwater Hall in August - is aimed at 'Bronies' - or 'brothers who like ponies'.
http://www.youtube.com/watch?v=tga-VGRRqmY
Bronies are devoted to the adventures of Applejack, Fluttershy and Princess Twilight Sparkle.
They are to be featured on TV next week in National Geographic's Outsiders with Darren McMullen.
The programme follows fans to the Bridgewater Hall for Europe's biggest brony convention, with many dressing as their pastel-coloured heroes.
Fan 'Spitfire' said: "It was ironic at first but then I kind of got into it."
The fad took off in 2010 with the launch of My Little Pony: Friendship Is Magic, a cartoon update that did away with some of the old sexist stereotypes.
Although 80% of devotees are male, female fans, or 'pegasisters', are also now coming on board.
Source
Maybe it's just me but I find it odd that adult men are into My Little Pony but to each their own as the saying goes..
What do you think?