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The software giant is betting its first new video game console in eight years, which goes on sale on Friday, will help sustain its position as a dominant player in gaming hardware. It also hopes to build a high-margin, rapid-growth business that plays a bigger role in how people watch television and consume media content.
The Xbox One, which will launch in 13 markets worldwide, will cater to its loyal gamer fan base with exclusive titles like "Forza Motorsport 5" and "Ryse: Son of Rome." Beyond that, the company hopes the device crosses over to the mainstream and becomes a family entertainment center.
To entice TV viewers and simplify their viewing experience, the new device comes with features like voice control via its Kinect input device -- ostensibly in place of a remote -- and the ability to integrate it with cable boxes.
As with the PlayStation and Nintendo's Wii U, the Xbox One comes loaded with Netflix and other popular media apps. But Microsoft has started its own studio to produce exclusive video content, meaning the new device could become a gateway to much more than games.
To bolster its entertainment offerings, Microsoft launched its Xbox Music app, a digital music service that vies with Apple's iTunes, last year.
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