In what could be a first for a global fast food outlet, Burger King is making a bold proclamation in support of the lesbian, gay, bisexual and transgender (LGBT) community with the launch of a specially packaged burger.
The "Be Your Way" project was created at a Burger King franchise in San Francisco, where a limited edition "Proud Whopper" sandwich was added to the menu to coincide with the city's annual pride festivities. According to press materials, guests who ordered the "Proud Whopper" found that the sandwich was the same as a classic Whooper, but came wrapped in a rainbow-colored wrapper with the inscription, "We are all the same inside."
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We are always looking to engage our guests on a local level and be part of regionally relevant events,” said Kelly Gomez, Director of West Coast Field Marketing, Burger King West Division, in an email statement. Given that a Burger King franchise was perfectly situated along the San Francisco Pride Parade route, she added, "It was a natural fit to be involved and celebrate by giving something back to the community.”
The "Proud Whopper" is available exclusively at the Burger King restaurant located at 1200 Market Street in San Francisco. Meanwhile, proceeds from the sales of the sandwich will be donated to the Burger King McLamore Foundation for scholarships benefiting LGBT college-bound high school students who graduate next year.
