The sleepy German town of Schwabisch Hall was short of skilled workers so it appealed to job hunters from across Europe, and was flooded with applications from thousands of hopefuls.
With its cobbled streets winding down to the river and its handsome half-timbered houses, Schwabisch Hall is a chocolate-box pretty town. It was built centuries ago on the wealth of the white gold from the medieval salt mines.
Today, this corner of Europe is still flourishing. The state of Baden-Wurttemberg is home to many of the small and medium-sized family enterprises - the famous Mittelstand - which are the backbone of Germany's export economy. There is just one problem - a severe shortage of skilled labour.
In fact there were so many vacancies in the region that the town's mayor decided to take action.
In January he launched a PR offensive and invited journalists from all over southern Europe to his city, including a young reporter from Portugal.
Full article: http://www.bbc.co.uk/news/magazine-19209086
Anyone looking for a job? Germany's hiring!