A deodorant that makes you smell like a Viking has been released in an unusual bid to attract tourists to York.
Norse Power was commissioned by the Visit York agency to give the modern male an idea of the aromas that abounded in the days of longships, long swords and even longer beards.
Apparently, mead, gore, sweat, animal meat, seawater and smoke were the typical odors of a 10th century warrior.
The body spray was developed by a team of scent scientists in consultation with experts at the Jorvik Viking Centre which celebrates its 30th anniversary this year.
Visit York marketing manager Michelle Brown said: "Historical research indicates that the Vikings were quite particular about personal hygiene, especially when compared to the Anglo Saxons.
"But even so, this only meant washing once a week, which by today's standards isn't exactly the height of cleanliness!
"And for a Viking raider, who'd traveled hundreds of miles over land and sea, and spent their days fighting bloody skirmishes, it's fair to say they wouldn't always have carried the most alluring aromas around with them."
