It's hard enough marketing snack foods to zombies without the U.S. Department of Agriculture being persnickety about the wording on the label.
That's what Aaron Rasmussen of Harcos Laboratories, a Los Angeles-based maker of novelty products and food items, discovered last summer when the company decided to create Zombie Jerky, a line of beef jerky designed specifically for zombies and the people who love them.
After two months of back-and-forth with the USDA, Rasmussen and crew were able to come up with a label that passed muster and, more helpfully, let potential customers know that eating the product may not mean you're a cannibal.
USDA officials declined to comment except on background, explained that when making a product for sale, the labeling needs to be truthful, not misleading.
The product just became available online and at Hot Topic stores for $4.99, which presumably is a popular shopping place for zombies.
Story link: http://www.aolnews.com/2011/02/22/usda-has-beef-with-zombie-jerky/
That's what Aaron Rasmussen of Harcos Laboratories, a Los Angeles-based maker of novelty products and food items, discovered last summer when the company decided to create Zombie Jerky, a line of beef jerky designed specifically for zombies and the people who love them.
After two months of back-and-forth with the USDA, Rasmussen and crew were able to come up with a label that passed muster and, more helpfully, let potential customers know that eating the product may not mean you're a cannibal.
USDA officials declined to comment except on background, explained that when making a product for sale, the labeling needs to be truthful, not misleading.
The product just became available online and at Hot Topic stores for $4.99, which presumably is a popular shopping place for zombies.
Story link: http://www.aolnews.com/2011/02/22/usda-has-beef-with-zombie-jerky/
