It's kind of like Facebook -- with amnesia. Voycee, a New York-based start-up, is a mobile-only social network where previous posts vanish without a trace each time a user shares a new status update or posts new content.
Voycee is the latest in a series of apps seeking to capitalize on users' desire for privacy and secrecy.
Launching just four weeks ago, Voycee is currently available as an iPhone app, with Android and web versions coming soon, according to the company's website. "Be history-free," it promises. "The 'you' of today, not yesterday, not last year."
By eliminating histories and focusing on the "here and now," it makes the social media experience more like having a conversation and less like a network. The term "voycee" refers to what the company calls a user's "digital voice."
Voycee has typical features of a social network, such as sharing status updates, photos, videos and following other users. But unlike mainstream social media networks, Voycee users have the freedom of expressing themselves without the baggage that comes with your entire digital history being on display.
Whenever users update their profile, their previous status disappears -- not just from the app, but from the company's servers, completely and permanently, Voycee says. Privacy is a key selling point for the company.
"As we are growing on other platforms and currently enhancing the current app, we are also investing heavily on the back-end infrastructure to make this as safe as possible," founder Ilfan Radoncic told CBS News in an email. Collecting only the user's email, address and password, he stressed that the less information the company knows, the better.
"As a history-free social network...we've made sure that no previous posts are kept on the network or the servers and are completely erased which is our most important security feature," he explained. "So, if somehow our network gets hacked, we want to make sure that data is not available."
Until now, "we were made to believe that saving all your previous posts was a norm, which certainly is not," Radoncic noted. It may be a bit of an adjustment for users who are used to their activities being constantly available online in the form of retweets, likes, comments and mentions.
