Walmart launches rival sale to Amazon's Prime Day

[Jazzy]

The Walmart vs. Amazon fight for retail domination just escalated.

Not one to let Amazon steal the sales spotlight, Walmart will launch a rival sale Wednesday to Amazon's recently announced Prime Day, including more than 2,000 online exclusive "rollbacks," Walmart's word for discounts.

The lower prices on items in categories including electronics, home, baby and toys will last 90 days, the typical time period for rollbacks, which Walmart usually has hundreds of at any given time throughout the year. Starting Monday, Walmart is also reducing the minimum order for free shipping from $50 to $35 for at least 30 days.

Walmart called out Amazon for making its lower prices on Prime Day available only to Prime members, who pay $99 a year to be part of the service that offers free two-day shipping and access to video streaming and music. In a blog post slated to go up Monday, Walmart plans to say that it is "standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save."

"We just don't believe you should pay a fee to get a better price," said Walmart spokesperson Ravi Jariwala.

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Anyone planning on taking advantage of the rollbacks and lower free shipping minimum?