
Pressure is mounting on the Washington Redskins to change their name because of the offence it causes Native Americans. But will a club steeped in tradition ever buckle?
It's one of the most famous names in American sports, with a logo recognised the world over.
But even fans of the Washington Redskins are facing up to a belief that it might all have to change.
For many years, some people have questioned why the football team has a name that Native Americans find offensive. And now the campaign is building momentum.
Protests have been organised to greet the team at their away game on Sunday in Wisconsin, which will also mark the start of a season-long ad campaign on the local radio airwaves in every city the team will visit.
More and more journalists are refusing to use the name, the most recent refusenik being Christine Brennan at USA Today, who announced the move on Thursday, thereby joining Peter King at Sports Illustrated and Mike Wise at the Washington Post.
Players have remained silent but not former players. Washington football great Art Monk said no-one should question why Native Americans feel this way about the name.
The radio ad campaign which begins on Sunday is aimed at educating listeners in every city that hosts the team why the word offends, and is organised by the federally-recognised tribe Oneida Nation.
"It's derogatory, it's dehumanising, it's degrading and it's high time this was addressed and changed because it gives the wrong message to the world," says its leader Ray Halbritter, who says he was called a redskin at school.
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