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Forget Vogue and Elle -- this is a real fashion magazine.
Every five weeks, subscribers to T-Post receive a T-shirt in the mail. Printed on the inside of the shirt, they'll find a single news story. Screened on the front is a graphic representation of the article designed by an artist.
According to T-Post Editor-in-Chief Peter Lundgren, it's the world's first wearable magazine.
It all started with the idea of trying to rewire the structures of news communication, Lundgren told AOL News. T-shirts inspire conversation, and when you add a story behind them, you get people thinking.
The Swedish publication has released limited-edition shirts adorned with offbeat news stories and stylish designs since 2004. Over the past six years -- a time when many publications have scaled back or shuttered altogether -- T-Post has put out 57 issues that have shipped to more than 50 countries. It costs $18 per issue.
Link with pictures: http://www.aolnews.com/weird-news/a...-finally-makes-old-media-fashionable/19633053
Every five weeks, subscribers to T-Post receive a T-shirt in the mail. Printed on the inside of the shirt, they'll find a single news story. Screened on the front is a graphic representation of the article designed by an artist.
According to T-Post Editor-in-Chief Peter Lundgren, it's the world's first wearable magazine.
It all started with the idea of trying to rewire the structures of news communication, Lundgren told AOL News. T-shirts inspire conversation, and when you add a story behind them, you get people thinking.
The Swedish publication has released limited-edition shirts adorned with offbeat news stories and stylish designs since 2004. Over the past six years -- a time when many publications have scaled back or shuttered altogether -- T-Post has put out 57 issues that have shipped to more than 50 countries. It costs $18 per issue.
Link with pictures: http://www.aolnews.com/weird-news/a...-finally-makes-old-media-fashionable/19633053
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