"What is rage-baiting and why is it profitable?"

[DrLeftover]

“I get a lot of hate”. The words of content creator Winta Zesu, who last year made $150,000 (£117,000) from posting on social media.

What separates Winta from other influencers? The people commenting on her posts and driving traffic to her videos are often doing so out of anger.

“Every single video of mine that has gained millions of views is because of hate comments,” the 24-year-old explains.

In those videos, she documents the life of a New York City model, whose biggest problem is being too pretty. What some in the comments don’t realise, is that Winta is playing a character.

What is rage-baiting and why is it profitable?

Called rage-baiting, making people angry with social media posts can be a business.

www.bbc.com