What makes ads controversial?

[The Dragon Master]

An advert showing a blind footballer kicking a cat across a pitch was the most complained about advert in the UK last year.



The Paddy Power advert prompted 1,313 complaints to the Advertising Standards Authority (ASA).



The total number of complaints received in 2010 was 25,214. Of those, 96% were from members of the public and 4% from the industry. The complaints focused on 13,074 adverts. Both figures are slightly down on last year.



Key grievances were animal cruelty and the sexual nature of some content. Following action by the ASA, 2,226 adverts were changed or withdrawn, it said in its annual report.



Here are the top 10 adverts of 2010, measured by volume of complaints:

Click here for the Top 10 Controversial Ads: http://www.bbc.co.uk/news/magazine-13344575



Do you agree/dis-agree with any of them?

 

[Jazzy]

Agree 100% with #1, #5 and #7 as they are clearly acts of animal cruelty.