Facebookââ¬â¢s music service, expected to launch on September 22, is key to the social networkââ¬â¢s success moving forward, taking it from a communications platform to a content site, a leading digital music analyst has said.
The social network is expected to announce a music service in partnership with digital streaming companies Spotify, Mog and Rhapsody, at f8, Facebookââ¬â¢s upcoming annual developer conference on September 22.
According to Mark Mulligan, a leading independent digital music analyst, formerly of Forrester Research, the development is a crucial move for the site.
ââ¬ÅFacebook hasnââ¬â¢t needed to have music properly embedded in its site until now. However, it is trying to be as defensible as possible against any potential Facebook killers which it knows could come along. It is now deliberately extending itself to be more than a social network and instead of just being a communications platform ââ¬â this service will see the site become a social content platform.
He added: ââ¬ÅI think Facebook has a great chance of going much further than MySpace and Last.fm ever went in bringing the social side of music recommendation together on a platform tailor made for friends communicating. If it gets it right ââ¬â it has the opportunity to become the universal music dashboard for the majority of people online.ââ¬Â
Facebook is not expected to begin hosting music on its own site, but rather it will rely upon partners, including the Swedish-founded Spotify (which has just launched in the US), Mog and Rdio, which all already have digital music licenses in place.
Full article: http://www.telegraph.co.uk/technolo...-will-take-Facebook-beyond-communication.html
What do you think of this idea to add music to Facebook?
The social network is expected to announce a music service in partnership with digital streaming companies Spotify, Mog and Rhapsody, at f8, Facebookââ¬â¢s upcoming annual developer conference on September 22.
According to Mark Mulligan, a leading independent digital music analyst, formerly of Forrester Research, the development is a crucial move for the site.
ââ¬ÅFacebook hasnââ¬â¢t needed to have music properly embedded in its site until now. However, it is trying to be as defensible as possible against any potential Facebook killers which it knows could come along. It is now deliberately extending itself to be more than a social network and instead of just being a communications platform ââ¬â this service will see the site become a social content platform.
He added: ââ¬ÅI think Facebook has a great chance of going much further than MySpace and Last.fm ever went in bringing the social side of music recommendation together on a platform tailor made for friends communicating. If it gets it right ââ¬â it has the opportunity to become the universal music dashboard for the majority of people online.ââ¬Â
Facebook is not expected to begin hosting music on its own site, but rather it will rely upon partners, including the Swedish-founded Spotify (which has just launched in the US), Mog and Rdio, which all already have digital music licenses in place.
Full article: http://www.telegraph.co.uk/technolo...-will-take-Facebook-beyond-communication.html
What do you think of this idea to add music to Facebook?
