In a campaign to highlight the benefits of a vegetarian diet, actress Gao Yuanyuan is wrapped in a gown of lettuce in China.
People for the Ethical Treatment of Animals (Peta) draped the young actress in the elegant salad ensemble in order to encourage Chinese consumers to choose a meat-free diet.
China's meat consumption has quadrupled over the last four decades as living standards have risen, and Jason Baker, vice-president of Peta Asia, said the soaring demand for meat was having negative consequences.
The per capita consumption in China is still lower compared to the Western world, but it's changing ââ¬â it's getting worse. The consumption is going up, and related to that so are diseases related to meat consumption ââ¬â cancer, heart disease.
Additionally, the industry is changing. You now have industrialised factory farms like you never had in China before, Baker said.
See video: http://www.telegraph.co.uk/earth/en...-dresses-in-salad-for-meat-free-campaign.html
People for the Ethical Treatment of Animals (Peta) draped the young actress in the elegant salad ensemble in order to encourage Chinese consumers to choose a meat-free diet.
China's meat consumption has quadrupled over the last four decades as living standards have risen, and Jason Baker, vice-president of Peta Asia, said the soaring demand for meat was having negative consequences.
The per capita consumption in China is still lower compared to the Western world, but it's changing ââ¬â it's getting worse. The consumption is going up, and related to that so are diseases related to meat consumption ââ¬â cancer, heart disease.
Additionally, the industry is changing. You now have industrialised factory farms like you never had in China before, Baker said.
See video: http://www.telegraph.co.uk/earth/en...-dresses-in-salad-for-meat-free-campaign.html
