http://intentious.com/2014/04/26/veet-america-can-longer-take-joke/
There has been a recent uprising at the new Veet commercial, where a man wakes up with another man in bed (who is really his wife) because she was prickly and the whole concept was “Don’t risk dudeness.” Here’s the commercial below:
https://www.youtube.com/watch?v=UxCHLXQffsg
Several articles are now floating around about how “sexist” and “homophobic” the Veet Company must be.
One of those articles can be found at this link:
‘Don’t risk dudeness’? Veet’s new ad hair-removal is a throwback dud
Here’s a few quotes from it:
Do you seriously want to try this, Veet? Do you seriously want to insist that shaving is not good enough, that women will be hounded from cabs and shunned at salons and generally pilloried and cast out and marked with scarlet DUDEs on their bodices — unless they buy your product?
…
In general, I subscribe to the Lindy West school of It’s Your Body Hair, Do What Makes You Feel Most Comfortable And/Or Attractive. There is no right way.
…
But there is a wrong way to go about it, and this is it.
It is one thing to suspect that advertisers have your body image at their mercy. It is another thing for them to wildly, vastly, infinitive-splittingly overplay their hand like this.
If you ask me, people are just too sensitive about things. We all have to worry so much about being “politically correct” that it is insane! I personally thought the commercial was very funny and got its point across very well. I completely understand that many women do not like to shave and feel like they are forced to do so because of social norms, but on the opposite spectrum, most women I know HATE having prickles and want to be as smooth as possible. Which is all Veet was trying to show. If you want that perfect smooth then use their product. I think the ad was perfect, it captures exactly what they wanted to say.
Of course, we also have people freaking out about “Homophobia.”
Seriously?
Are you all really that egocentric that you think this commercial was aimed at you? It was a funny way of saying, “make sure you don’t get stubble.” Nothing more. There was no hidden agenda aimed at the gays. You really are not as special as you think, not everyone is “out to get you” and hate on you. There was nothing homophobic about this commercial. I would freak out too if I woke up and rubbed my husband’s leg only to find it was perfectly smooth. Not because I am “anti-gay” but because it would be different and it would be weird.
I understand that people are trying to erase gender stereotypes and that this commercial just enforces them a little bit more, but if you do want perfectly smooth legs, this commercial was aimed at you. If you don’t and like having hairy legs, then ignore it! It wasn’t meant for you anyway.
The problem with most people today is that they simply cannot take a joke. People seem to want to get upset over every little thing, just because they can. People no longer feel the need to have a real reason to get upset, they just have this odd want to be mad at someone all the time.
“Ohmygoodness, Veet made a funny commercial that gets a point across. I must purposely take that out of context and throw a fit!”
That seems to be the mentality in today’s world. It has gone far past being nice and fair to everyone to being “politically correct.” You cannot do or say anything without someone throwing a huge fit. Be it the gays or the feminists or PETA, everyone wants to be mad at someone for stupid reasons because they all want to please everyone. That will not happen.
I can see the people who will say, “But it is happening. We are all being perfect little politically correct robots.” The truth about political correctness is that it does not exist. It doesn’t matter how you word things, you are still gonna cause an uproar. Simply because people like being mad. It doesn’t matter if we are talking about race where you are no longer aloud to say “black” or “Mexican,” it has to be “African American” or “Hispanic” or if we are talking about gays because apparently now they are the “LGBTQI Community” because they love to yell at people for calling them “gay.”
No matter what you say, you can never win.
