Facebook's move into gambling is a distasteful one which prioritises commercial gain over user benefit, writes Emma Barnett.
British Facebook users can now gamble on the social network using cash for the first time.
Bingo Friendzy, a gambling app created by British gaming company Gamesys for Facebook, was unveiled earlier this week, provoking outcry from Christian groups, who charge that its cartoon branding breaches rules designed to protect children.
Indeed the protest does have merit ââ¬â with the design of the app bearing a striking resemblance to digital childrenââ¬â¢s game Moshi Monsters.
However, childrenââ¬â¢s safety aside, the introduction of essentially Facebookââ¬â¢s first gambling shop, does very little to enhance to experience of the social network.
An awful lot of people are not opposed to gambling, but do not have the desire to hang out with their friends in a virtual betting shop.
Seeing updates on your timeline of how much your friend has just won or lost during a game of Bingo Friendzy, is not really the social experience most people have signed up to Facebook for.
Facebook slot machines will also soon appear, as will several poker apps for the social network.
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Good idea or bad idea and why?