The Federal Trade Commission has made good on threats to limit how fatty and salt-laden foods are marketed - particularly to children. That spells bad news for a number of large American companies, including McDonald's (MCD) to Yum (YUM) to Kraft (KFT).
On Thursday, the FTC announced it was seeking input on proposed voluntary principles for marketing food to children. In a press release, the agency stated that In an effort to combat childhood obesity ââ¬â the most serious health crisis facing today's youth ââ¬â a working group of four federal agencies released for public comment a set of proposed voluntary principles that can be used by industry as a guide for marketing food to children.
The key word is voluntary. Fast food and food manufacturers may find pressure to change the way they market their products is so severe that they have little choice.
See full article from DailyFinance: http://srph.it/kNwsVA
On Thursday, the FTC announced it was seeking input on proposed voluntary principles for marketing food to children. In a press release, the agency stated that In an effort to combat childhood obesity ââ¬â the most serious health crisis facing today's youth ââ¬â a working group of four federal agencies released for public comment a set of proposed voluntary principles that can be used by industry as a guide for marketing food to children.
The key word is voluntary. Fast food and food manufacturers may find pressure to change the way they market their products is so severe that they have little choice.
See full article from DailyFinance: http://srph.it/kNwsVA
