Tiger Woods may not have won a tournament on the PGA tour in nearly two years, and may have failed in his most recent attempt to win another green jacket at the Masters. However, the new video game Tiger Woods PGA Tour 12: The Masters has broken all sales records for the franchise.
Based on internal estimates, Tiger Woods PGA TOURî 12: The Masters sold through approximately 225,000 units and outperformed previous week-one record sales (Tiger Woods PGA TOURî 08 in 2007) by 17 percent in North America
the game's manufacturer, Electronic Arts (ERTS), announced. Furthermore, year over year, week one console digital revenue for the franchise is estimated to have increased over 200 percent. The game also sold well at Apple's (AAPL) iTunes store, which markets the game for iPhone and iPad play.
EA made other claims about the game. The most important is the extent to which the game replicates actual course play. Video games have become ever-more realistic over the years, a feature that has become a critical marketing tool for the companies that create them.
See full article from DailyFinance: http://srph.it/e5c8Jv
Based on internal estimates, Tiger Woods PGA TOURî 12: The Masters sold through approximately 225,000 units and outperformed previous week-one record sales (Tiger Woods PGA TOURî 08 in 2007) by 17 percent in North America
the game's manufacturer, Electronic Arts (ERTS), announced. Furthermore, year over year, week one console digital revenue for the franchise is estimated to have increased over 200 percent. The game also sold well at Apple's (AAPL) iTunes store, which markets the game for iPhone and iPad play.
EA made other claims about the game. The most important is the extent to which the game replicates actual course play. Video games have become ever-more realistic over the years, a feature that has become a critical marketing tool for the companies that create them.
See full article from DailyFinance: http://srph.it/e5c8Jv
