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Nike Fuel: Fail

DrLeftover

DrLeftover

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The commercials were stupid and offensive.

And people didn't buy the thing.

Apr 20, 2014
Report: Nike discontinues FuelBand, lays off hardware team

Nike is reportedly exiting the wearable hardware market, one that it has actively played in since it launched its FuelBand activity monitor in January 2012.

CNET reported late Friday that Nike had laid off up to 55 members of the 70-person FuelBand team.

About 30 of those team members were located in Nike's Hong Kong office. The remainder worked at the company's Washington County headquarters.
Click to expand...

http://www.bizjournals.com/portland/morning_call/2014/04/report-nike-discontinues-fuelband-lays-off.html
 
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