Nintendo detailed its latest plans for E3 in a video released on Youtube today.
Nintendo started rethinking its approach to E3 in 2012, when the company decided to unveil the Wii U at a daylong event in New York, rather than the typical pre-E3 press conference. In 2013, Shigeruo Miyamoto talked to Polygon about that decision and how the company was reexamining how best to talk about games and hardware with its fans.
Later that year, Nintendo announced it would forego its annual E3 press conference and instead deliver news directly to fans through a Nintendo Direct video stream that week and a very short, informal presentation to select press on the show floor. Last year, Nintendo reworked its approach again, doing away with the press event and instead just hosting a Nintendo Direct the morning of E3's first day and then streams throughout the week from the show floor.
During an earning call earlier this month, Nintendo president Satoru Iwata told analysts that the company would not be talking about its next gaming system, codenamed NX, at E3. Nor, he said, would the company discuss the recently announced plan to create games for smartphones or the company's decision to get into quality-of-life games.
