Personalized ads coming to Facebook

[Jazzy]

Tired of seeing advertisements that have absolutely nothing to do with your interests? Facebook is rolling out a new feature will target you with more personalized ads.

Starting in the U.S. in the next few weeks, the popular social network will mine users' Internet history and app activity to determine which ads appear on their screens.

Currently, Facebook learns about its users' interests through activities done on their Facebook page, such as pages they "like" and what they put on their profile. However, in an announcement on Thursday, Facebook said that it would start utilizing a type of interest-based advertising -- used by many other companies -- that will include information from websites users visit and apps they use.

For example, if a user has been searching the web for a new television, a Facebook ad might show them deals on TVs. And it won't stop there. "Because we think you're interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV," Facebook said in the statement.

A new ad preferences tool will be accessible for every ad on Facebook. It will explain why a certain ad is appearing and will let users add and remove interests so they have more control over the types of ads they see in the future.

Full article with opt-out information.

What are your thoughts about these new personalized ads?

 

[Icetex's iconIcetex]

Well better than those 18+ game ads

 

[DrLeftover]

It won't work.

They can't deliver the relevant "suggested content" they claim to now.