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“I am getting concerned that growth is all we are thinking about.” That’s what Ben Gomes, the former head of Search at Google, wrote in an internal email in 2019. The concern was part of a debate that was opened when senior executives, worried about weak query numbers, decided to create a “yellow code.” This sparked the tech giant’s biggest internal alarm.
The day Google started to get worse: ‘We are getting too close to money’
Back in 2019, a group of company executives began discussing how to get users to do more queries. Since then, advertising revenue has been prioritized, according to critics
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