I am not sure how much media attention this has received over in America, but over the past number of weeks there has been a major issue on this side of the pond with regards to the testing of beef and the finding of horse meat in beef labeled products.
It all actually started here in Ireland when testing found traces of horse meat in Tesco brand hamburgers. The meat was traced to a supply in Poland and from there a major investigation started up.
Food products were being found all over Europe with horse meat in it anywhere from small traces to in some cases 100%, all labeled as pure beef.
It has extended and now in South Africa they are finding ââ¬Ëbeefââ¬â¢ products with both buffalo and donkey meat in it.
Now, there have been loads of jokes posted about the topic, and I am one who enjoys some of the humor such as I went to my freezer to get a Tesco burger, and when I opened the door, ââ¬Ëthey were offââ¬â¢.. and stuff like that.
But under the humor there is a serious issue, trust.
When you buy something in the supermarket and check the label, the expectation is that what is on the label must represent the product you are consuming. However, with the globalization of the food chain, and the introduction of distributer and cross docking distribution chains, and different local regulations, I ask the question; can we trust what we are eating? What else are consuming without knowing it?
With the pressure from consumers to have cheap available food, what short cuts are being taken to give consumers what they want and still for companies to make a profit?
In Ireland since this scandal has happened, purchases and local town butchers have increased by 20%, which of course is great for the local butcher.
The more and more food is imported, exported, shipped and mass produced, can we really know what we are eating?
It all actually started here in Ireland when testing found traces of horse meat in Tesco brand hamburgers. The meat was traced to a supply in Poland and from there a major investigation started up.
Food products were being found all over Europe with horse meat in it anywhere from small traces to in some cases 100%, all labeled as pure beef.
It has extended and now in South Africa they are finding ââ¬Ëbeefââ¬â¢ products with both buffalo and donkey meat in it.
Now, there have been loads of jokes posted about the topic, and I am one who enjoys some of the humor such as I went to my freezer to get a Tesco burger, and when I opened the door, ââ¬Ëthey were offââ¬â¢.. and stuff like that.
But under the humor there is a serious issue, trust.
When you buy something in the supermarket and check the label, the expectation is that what is on the label must represent the product you are consuming. However, with the globalization of the food chain, and the introduction of distributer and cross docking distribution chains, and different local regulations, I ask the question; can we trust what we are eating? What else are consuming without knowing it?
With the pressure from consumers to have cheap available food, what short cuts are being taken to give consumers what they want and still for companies to make a profit?
In Ireland since this scandal has happened, purchases and local town butchers have increased by 20%, which of course is great for the local butcher.
The more and more food is imported, exported, shipped and mass produced, can we really know what we are eating?