Turtle publicity stunt... works

[DrLeftover]

Paramount Pictures has apologised over a Teenage Mutant Ninja Turtles poster that accidentally referenced the 9/11 terrorist attacks.

The image shows the characters jumping from an exploding New York skyscraper, above its Australian release date of 11 September.

After receiving criticism online, the film studio deleted the poster from its Twitter and Facebook accounts.

"Combining that image and date was a mistake," Paramount Australia said.

"We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia.

"We intended no offence and have taken immediate action to discontinue its use."

http://www.bbc.com/news/entertainment-arts-28560042