Whole title: UK age verification is here: Ofcom set to begin enforcing Online Safety Act
Sites not complying with child age checks subject to huge fines
Jul 24, 2025, 12:55 pm EDT | Joel R. McConvey
More in this article includes:
While I appreciate that the UK are doing something for the safety of minors' Internet experience, I feel very... limited... if I were a UK citizen and I have to submit a face scan or my ID just to access some wank material. Any UK users here share their thoughts here?
Sites not complying with child age checks subject to huge fines
Jul 24, 2025, 12:55 pm EDT | Joel R. McConvey
The age assurance bell is tolling in the UK, where the Online Safety Act is set to take effect. The July 25 deadline has arrived and national regulator Ofcom is expected to commence enforcement of the Children’s Codes that require platforms to prevent minors from accessing harmful content such as self-harm, suicide and eating disorder content, as well as pornography. That means adult content sites operating without online age checks for their users will be subject to huge fines of up to 18 million pounds (about 2.4 million dollars U.S.) or 10 percent of global turnover, whichever is greater.
For users, the regulator has published a guide on what to expect, which also outlines the permitted methods for sites to check a user’s age: facial age estimation (FAE), open banking, digital ID services including wallets, credit card age checks, email-based age estimation or inference, mobile network operator age checks, and photo ID matching. (Those with a deeper attention span can watch adult star Ivy Maddox read the full text of the OSA.)
The UK age assurance sector has been anticipating this date (dubbed “AV Day” in industry lingo) for some time. The regulatory rigor that Ofcom has promised suggests an increased demand for age verification and age estimation products and services, as digital age checks stand to become common practice. Biometric Update and Goode Intelligence have published a Market Report and Buyer’s Guide for the UK market to help customers navigate the shift.
Some sites covered under the OSA and the Children’s Codes have already pledged to implement government-approved, highly effective age assurance measures in keeping with the law. But major sites such as Pornhub, owned by Aylo, continue to mount resistance against similar laws in the EU, recently shutting down access in France in response to its imposition of a standard for age verification to access adult sites.
More in this article includes:
- Industry bodies like the Age Verification Providers Association are preparing digital certification schemes to ensure genuine compliance and combat fake age-check claims.
- Providers such as Luciditi and Yoti report increased demand for their age assurance solutions and advocate for fair, consistent enforcement across all platforms.
- High-profile platforms including Pornhub, Discord, Reddit, and X (formerly Twitter) have committed to age-gating.
- Ofcom is already investigating noncompliant services.
- X in particular faces scrutiny due to the high prevalence of pornography exposure among young users on its platform, with potential fines reaching £200 million or so.
While I appreciate that the UK are doing something for the safety of minors' Internet experience, I feel very... limited... if I were a UK citizen and I have to submit a face scan or my ID just to access some wank material. Any UK users here share their thoughts here?