An American university is offering a business school scholarship worth $37,000 (ã23,000) to the candidate who sends in the best tweet.
The University of Iowa wants students to show they have social networking skills, can use the microblogging website Twitter creatively, and make their point succinctly.
The question they have to answer, in 140 characters or less, is what makes them an exceptional candidate for an MBA course.
In their tweeted answer applicants will be able to include links to their own websites, blogs or videos which will help answer the question.
Academics at the university decided to introduce the new, shorter scholarship test in place of the usual 800-word essay. They said the essays were becoming very similar and uncreative.
Colleen Downie, senior assistant dean of the MBA course, said: Social media has been shown to be a powerful tool for business communication so it makes sense that our applicants demonstrate an ability to use it.
Rest of article: http://www.telegraph.co.uk/technolo...larship-to-candidate-with-the-best-Tweet.html
The University of Iowa wants students to show they have social networking skills, can use the microblogging website Twitter creatively, and make their point succinctly.
The question they have to answer, in 140 characters or less, is what makes them an exceptional candidate for an MBA course.
In their tweeted answer applicants will be able to include links to their own websites, blogs or videos which will help answer the question.
Academics at the university decided to introduce the new, shorter scholarship test in place of the usual 800-word essay. They said the essays were becoming very similar and uncreative.
Colleen Downie, senior assistant dean of the MBA course, said: Social media has been shown to be a powerful tool for business communication so it makes sense that our applicants demonstrate an ability to use it.
Rest of article: http://www.telegraph.co.uk/technolo...larship-to-candidate-with-the-best-Tweet.html
