Is creating female video game characters too much work?
That might sound like a rhetorical question, but it was actually one of the main topics of discussion at this year's E3 conference - the video game industry's biggest event, which ended on Thursday.
The issue arose after James Therien, technical director at European gamemaker Ubisoft, told trade publication VideoGamer that the latest instalment of Ubisoft hit Assassin's Creed would not feature any playable female characters because it would have "doubled the work".
The reaction was swift - and negative - especially when a former Ubisoft developer questioned how much work would be involved.
"The message from the industry is that men come first," says Jayd Ait-Kaci, a gamer from Canada who started the hashtag #womenaretoohardtoanimate, which was picked up widely.
Reaction to Ubisoft's decision on social media was primarily negative
"#womenaretoohardtoanimate when you throw all your efforts into putting them in situations where their clothes are strategically ripped off" wrote @emilyrwanner.
But what left many scratching their heads was that Ubisoft had already included female assassins in earlier instalments, and that the firm has emphasized diversity, tapping actress and gamer Aisha Tyler as its host at E3.
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So what's going on: is the video game industry progressing - or regressing - when it comes to female representation?