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World Cup

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Conservationists in Brazil are challenging football's governing body Fifa to do more to protect the animal that inspired this summer's World Cup mascot.

The Brazilian three-banded armadillo is listed as a vulnerable species and is the basis of the Fuleco mascot that will feature on official merchandise and souvenirs.

Scientists have called on Fifa and the Brazilian government to designate parts of the armadillo's dry forest habitat as protected areas.

The government has met with scientists to discuss drawing up a conservation plan, but Fifa has not yet responded directly to the challenge.

The football governing body admits it has "no direct relationship with an NGO", but one of its commercial affiliates gave a one-off payment of 100,000 reais (£27,000; $45,000) to the Caatinga Association, which is trying to protect the species.

The armadillo in question, Tolypeutes tricinctus, is found only in Brazil, where it lives in a type of tropical dry forest known as Caatinga, in the country's northeast.

http://www.bbc.com/news/science-environment-27639051
 
Does anybody else think that the "futball" commercials for Kia with the dark haired girl are pathetically stupid and when you come down to it, offensive?

All three of them are at the bottom of this page:
http://www.businessinsider.com/kias-world-cup-ad-with-adriana-lima-2014-6
 
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