Microsoft has sold more than one million Xbox One consoles in less than 24 hours, despite some users saying they have been plagued by technical problems.
The next-generation gaming console is now sold out at most retailers after going on sale in 13 countries across the world on Friday, the US firm said.
Yusuf Mehdi, corporate vice president of marketing and strategy for Xbox, said: "We are humbled and grateful for the excitement of Xbox fans around the world.
"Seeing thousands of excited fans lined up to get their Xbox One and their love for gaming was truly a special moment for everyone on the Xbox team.
"We are working hard to create more Xbox One consoles and look forward to fulfilling holiday gift wishes this season."
But the launch has not been without problems after some gamers complained their £429 machines have been "bricked" - rendered useless by a fault - after downloading a day one update.
In some cases, those reporting the update issue have been faced with an E100 error message, which does not seem to have an easy fix.
When contacted by Sky News, a Microsoft spokesman was unable to say how many users have been affected.
Source
Not off to such a great start, are they?