Yahoo buys Tumblr!

[DrLeftover]

Yahoo has agreed a deal to buy New York-based blogging service Tumblr for $1.1bn (£723m; 857m euros) in cash.

Yahoo's chief executive Marissa Mayer said that as part of its promise "not to screw it up", Tumblr would operate independently.

http://www.bbc.co.uk/news/business-22591026


Yahoo doesn't know how to NOT "screw it up".

 

[Crusader]

RE: Yahoo

I can imagine all the little hipsters on Tumblr crying about it.

 

[Evil Eye]

RE: Yahoo

I can imagine all the little hipsters on Tumblr crying about it.

I dunno... Yahoo! isn't quite that mainstream any more, is it?

 

[Crusader]

RE: Yahoo

Just the thought of Tumblr being different in anyway makes them go nuts. Imagine if Facebook or Microsoft had bought it? They were interested in it. They'd be hell to pay.

 

[DrLeftover]

RE: Yahoo

Well. At least Facebook still works.

Yahoo has dicked about with their portal until it is almost unusable.

 

[Flurry]

RE: Yahoo

There goes all the pornography images o.0

 

[Nebulous's iconNebulous]

I hope they dont screw it up. I use Tumblr all the time to look at weird and interesting stuffs!

 

[DrLeftover]

When Yahoo announced its headline-grabbing acquisition, it boasted that the deal gave it access to an "unduplicated" audience of users and that its target was a "popular personal publishing" platform.

"Yahoo will be able to integrate and distribute a powerful set of state-of-the-art editing tools and content published through personal home pages in an array of services," the company declared.

But Yahoo wasn't talking about Tumblr. Those quotes came from a news release Yahoo issued in 1999 when it acquired GeoCities, which allowed users to create their own Web pages — not unlike Tumblr — for $3.6 billion in stock. The site was closed in 2009.

...
The lesson of GeoCities raises this question about Tumblr: How can a company with zero profits (actually, multimillion-dollar losses) and just $13 million in revenue be worth $1.1 billion?

http://www.cnbc.com/id/100753193


Only time will tell how long it takes yahoo to drive tumbler right into the ground like they did Geocities.