(The Guardian) Democrats’ apparently resurgent fortunes ahead of November’s midterms are pushing Republicans into panic-buying “aggressive” media slots in markets where believe they are lagging.
That’s the assessment from Axios, which has looked into Republican campaign spending across the country, including a $125m ad buy by House minority leader Kevin McCarthy’s political action committee, the Congressional Leadership Fund (CLF), in almost entirely Democrat held districts.
Of McCarthy’s spending, “$9 of every $10 [is] targeting seats carried by President Biden in 2020,” Axios reports.
“CLF is doubling down on offensive spending, even in places where Biden won by double digits two years ago”.
Biden’s approval ratings have climbed steadily since earlier this year, buoyed by a series of legislative successes including the Inflation Reduction Act, and a perceived backlash by more moderate voters to the Supreme Court’s overturning of Roe v Wade federal abortion protections.
Republicans who once assumed retaking control of the House in November was a given appear increasingly fearful that there will be no rout of the Democratic majority, and the rash of sudden spending is an attempt to shore up their support, Axios says. “Democrats hope to harness voter energy around protecting abortion rights to motivate their base and appeal to independents in an election Republicans had hoped would focus on economic anxiety,” the media site says.