Bad news for Paddington Bear: British young people are increasingly shunning marmalade in favor of peanut butter and chocolate spread.
Britons consumed 800,000 liters (211,338 gallons) less marmalade in the 12-month period ending in October than they did a year earlier, The Daily Telegraph reported.
Paddington and Pooh will be scratching their heads over it, but people seem to have fallen out of love with marmalade and honey, trade magazine The Grocer said, according to The Express.
Eaters of marmalade, a dense, bitter orange preserve, now increasingly tend to be older, with more than half of the food's fans over age 65, The Daily Mail reported.
Meanwhile, sales of peanut butter rose 8 percent, while sales of chocolate spreads such as Nutella gained 7.5 percent.
Paddington Bear, created by Michael Bond, is the star of a series of British children's books. They focus on a bear from Darkest Peru who is sent to live in England. He was found on a platform at London's Paddington station, which is where he got his name.
Marmalade is Paddington's favorite food, and he carries a marmalade sandwich under his hat in case of emergencies.
For Xanthe Clay, a food writer with the Daily Telegraph, the decline in marmalade's popularity is nothing short of a tragedy.
Marmalade is one of the great British foods and it is, when made properly, quite a sophisticated taste, packed with thick bitter Seville oranges, Clay said. We must do everything to win over young people to its charms.
Link: http://www.aolnews.com/2011/01/12/british-children-shun-marmalade-in-favor-of-peanut-butter-choco/
Britons consumed 800,000 liters (211,338 gallons) less marmalade in the 12-month period ending in October than they did a year earlier, The Daily Telegraph reported.
Paddington and Pooh will be scratching their heads over it, but people seem to have fallen out of love with marmalade and honey, trade magazine The Grocer said, according to The Express.
Eaters of marmalade, a dense, bitter orange preserve, now increasingly tend to be older, with more than half of the food's fans over age 65, The Daily Mail reported.
Meanwhile, sales of peanut butter rose 8 percent, while sales of chocolate spreads such as Nutella gained 7.5 percent.
Paddington Bear, created by Michael Bond, is the star of a series of British children's books. They focus on a bear from Darkest Peru who is sent to live in England. He was found on a platform at London's Paddington station, which is where he got his name.
Marmalade is Paddington's favorite food, and he carries a marmalade sandwich under his hat in case of emergencies.
For Xanthe Clay, a food writer with the Daily Telegraph, the decline in marmalade's popularity is nothing short of a tragedy.
Marmalade is one of the great British foods and it is, when made properly, quite a sophisticated taste, packed with thick bitter Seville oranges, Clay said. We must do everything to win over young people to its charms.
Link: http://www.aolnews.com/2011/01/12/british-children-shun-marmalade-in-favor-of-peanut-butter-choco/
